{"id":252,"date":"2008-12-02T17:09:56","date_gmt":"2008-12-02T21:09:56","guid":{"rendered":"http:\/\/www.marthabayne.com\/wordpress\/?p=252"},"modified":"2008-12-06T19:42:59","modified_gmt":"2008-12-06T23:42:59","slug":"the-problem-with-restaurant-reviews","status":"publish","type":"post","link":"https:\/\/www.marthabayne.com\/wordpress\/the-problem-with-restaurant-reviews\/","title":{"rendered":"The problem with restaurant reviews"},"content":{"rendered":"<p>Earlier this fall, thanks to a\u00a0<a href=\"http:\/\/www.chicagoreader.com\/features\/stories\/wholehog\/\">conflict of interest<\/a> on Mike&#8217;s part, I snared the plum assignment of writing up Paul Kahan&#8217;s latest, the Publican, for the Reader. <a href=\"http:\/\/www.chicagoreader.com\/features\/stories\/restaurants\/081127\/\">The review<\/a> came out last week, and given the <a href=\"http:\/\/www.lthforum.com\/bb\/viewtopic.php?f=14&amp;t=21380&amp;hilit=publican\">ridiculous<\/a><a href=\"http:\/\/chicago.metromix.com\/restaurants\/restaurant_review\/first-look-the-publican\/684882\/content\"> amount<\/a> <a href=\"http:\/\/www.yelp.com\/biz\/the-publican-chicago\">of<\/a> <a href=\"http:\/\/www.chicagoreader.com\/features\/stories\/chefs\/\">buzz<\/a> the place has generated I was grateful to be given more than a month to churn something out, not to mention the latitude to run long. Or, rather, longer than the usual 350 words.<\/p>\n<p>At some point in the monthlong process of writing the thing I had at least two and maybe three of those conversations that go something like this:<\/p>\n<p>Random stranger: &#8220;So, what do you do?&#8221;<\/p>\n<p>Me: &#8220;I, um, well . . . mostly right now when, like, I&#8217;m not bartending, or babysitting\u00a0my\u00a0friends&#8217; kids, I&#8217;m a freelance writer.&#8221;<\/p>\n<p>R.S.: [politely] &#8220;My, how interesting. What do you write about?&#8221;<\/p>\n<p>Me: &#8220;Well, I was working on a book, but that&#8217;s sort of on the back burner for the time being &#8217;cause I need to make some money. So, mostly right now I write about food. Business stories, and stuff about little shot-in-the-dark artisanal ventures. I&#8217;m also really interested in sustainability issues, especially as they intersect with efforts to develop healthy urban food systems. And, you know, I review restaurants sometim&#8211;&#8221;<\/p>\n<p>R.S.: [snapping out of stupor] &#8220;YOU REVIEW RESTAURANTS?!? Oh my god that must be such a great gig! Do you eat out all the time? What&#8217;s your favorite restaurant?&#8221; [etc, etc]<\/p>\n<p>And, you know what? It is a great gig. I can&#8217;t complain. At all. I get to go to restaurants whose doors I would often never otherwise darken, on someone else&#8217;s nickel, and tell people what I think. How cool is that? As they say, it beats working.<\/p>\n<p>On the other hand, it can often be a surprising hassle. I can&#8217;t eat out more than a few nights a week without feeling logy and bloated and in need of some steamed broccoli. Some days all I want to do is stay home and eat canned soup. But I can&#8217;t, because the review is due next Monday and Thursday I can&#8217;t get a date, and Friday I can&#8217;t get a reservation, and Saturday I have to work, and Sunday the place is closed.<\/p>\n<p>All of that I accept as the cost of doing business. But\u00a0writing this Publican review was (believe it or not) the first time of late that I&#8217;ve taken a cold look at some other costs. It&#8217;s an anomalous case, but the math may be instructive.<\/p>\n<p>I first went to the Publican on October 16, scant days after it opened. It was sort of an accident. A friend and I were in the neighborhood and&#8211;already having the assignment&#8211;I suggested we check it out. The place was a zoo, and after 45 minutes waiting at the bar we were both hungry and a little fretful, and not super in the mood for the Publican&#8217;s more extreme signature items, like tripe or sweetbreads. So we just ordered an assortment of comforting, if less adventurous stuff that looked good. Like normal people. Oysters. A rich pot of rillettes. Short ribs. Frites with a poached egg. I&#8217;ll come back again and order more strategically, I told myself. I&#8217;ll eat the bill on this one.<\/p>\n<p>I went back three weeks later, on a Sunday, after a week or so of detailed scheduling negotiations with another friend. \u00a0&#8220;Get ready,&#8221; I said. &#8220;You&#8217;re going to have to eat brains. And blood sausage. And pork rinds.&#8221; He was game, but, unbeknownst to us, on Sunday the Publican only serves a four-course prix fixe meal. We went for it anyway&#8211;and the meal was fantastic. Really great. But, still, no blood sausage crossed my lips.<\/p>\n<p>Back for a third visit November 11, having begged a two-day reprieve from my editor after blowing a Nov. 10 deadline. By now, of course, the blood sausage was off the menu but the sweetbread schnitzel was still there. Dinner date #3 was up to the challenge. We ordered pork rinds, pickles, schnitzel, tripe and kale gratin, a couple oysters, and a plate of grilled mackerel.<\/p>\n<p>Of course after all that the sweetbreads were greasy and the tripe never made it to the table. But that&#8217;s not the point.<\/p>\n<p>The point is that, all told, I spent\u00a0$337.39 out of pocket on these three meals. (It would have been more but dinner date #3 insisted on paying her own way.) Toss in another $36 for cab fare and one night of iGo rental for a total of $373.39.<\/p>\n<p>Standard rules of engagement for reviewers are that the paper will reimburse for &#8220;a reasonable meal&#8221; for two. That means two apps, two entrees, dessert. No extras. No booze. This is competitive with reimbursement protocol at other local publications (though things may be different if you&#8217;re Phil Vettel).<\/p>\n<p>In this instance my editor, bless her, convinced the bean counters to pony up for the beer on one of the three nights as well, arguing that at a place where the booze is generating as much attention as the food it would be chintzy of them to expect me to foot that tab on my own.<\/p>\n<p>So, sometime in the hopefully not-too-distant future I should recieve a $182.18 reimbursement check. Add that to the <span style=\"text-decoration: line-through;\">$100 (I think)<\/span>\u00a0$75 I&#8217;m being paid for the review and that comes out to a net profit of . . . negative <span style=\"text-decoration: line-through;\">$91.21<\/span>\u00a0$116.21.<\/p>\n<p>For a month of (admittedly intermittent) work that&#8217;s not a very healthy business plan.<\/p>\n<p>I want to re-emphasize that the onus here is on me. I didn&#8217;t have to go three times; I knew I would only be reimbursed for one meal. I could have and probably should have planned a more tactical approach. But once I realized I hadn&#8217;t, I still wanted to do it right. I don&#8217;t regret the three trips&#8211;though by the last one I was seriously jonesing for that steamed broccoli. But it did put me in mind of a round table discussion I did a long time ago, on &#8220;careers in the alternative press.&#8221;\u00a0<\/p>\n<p>&#8220;What&#8217;s the best advice you could give a young person interested in publishing?&#8221; asked the moderator.<\/p>\n<p>&#8220;Be independently wealthy,&#8221; I said.<\/p>\n<p>It&#8217;s true now more than ever.<\/p>\n<p>\u00a0<\/p>\n<p>UPDATED TO ADD: \u00a0<a href=\"http:\/\/blogs.menupages.com\/chicago\/2008\/12\/the_internet_is_ruining_movies.html\">This<\/a>, of course, plays into these darker feelings of futility as well.<\/p>\n<p>UPDATE II: <a href=\"http:\/\/wbez.org\/Content.aspx?audioID=30519\">I rest my case<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this fall, thanks to a\u00a0conflict of interest on Mike&#8217;s part, I snared the plum assignment of writing up Paul Kahan&#8217;s latest, the Publican, for the Reader. The review came out last week, and given the ridiculous amount of buzz the place has generated I was grateful to be given more than a month to &hellip; <a href=\"https:\/\/www.marthabayne.com\/wordpress\/the-problem-with-restaurant-reviews\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[51],"class_list":["post-252","post","type-post","status-publish","format-standard","hentry","category-chicago-restaurants","tag-the-publican"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":0,"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marthabayne.com\/wordpress\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}